The Kingdom of Bhutan today reopens its borders to international guests following the COVID-19 pandemic. The country has unveiled a new tourism strategy, underpinned by transformations in three key areas: enhancements to its[...]
“What is the brand?”
This was the question on many minds at the end of the grand launch of brand Bhutan on Thursday, even as Bhutan was gearing to open the country to guests, not tourists, after more than two years of shutting[...]
Against the despairing narrative typical of today’s global conservation scenario, every once in a while we need stories of optimism and hope to inspire us. The world should find solace in the fact that there are places where[...]